Home Industry News Universal Music announces alliance with Tidal to shake up the streaming business model
Following Universal Music boss Lucian Grainge’s recent memo calling for a shake up of the way music streaming works, the mega-major has announced a new partnership with Tidal which will see the two companies collaborate on figuring out how that shaking might go. Which is to say, they will “explore an innovative new economic model for music streaming that might better reward the value provided by artists”.