Troy Carter has seen the music industry from all sides.
He was the manager of superstar artists like Lady Gaga and Eve at Los Angeles-based Atom Factory, working closely with huge major labels. He was also an early investor in Spotify, Uber and Lyft.
In 2016, Carter joined Spotify full-time as the platform’s global head of Creator Services, with a direct line into SPOT boss, Daniel Ek. There, Carter helped pave the record industry’s streaming-led future, while bringing Spotify closer than ever to artists.