TikTok Launches a ‘Talent Manager Portal’ Allowing Creators’ Managers to Negotiate Brand Deals

To make it easier for brands to work with its biggest creators, TikTok has updated its Creator Marketplace to include a Talent Manager Portal, inviting talent managers to oversee and analyze brand opportunities and campaigns presented to their clients. The new service enables talent managers — with creator authorization — to access the Creator Marketplace and manage deals, negotiate contracts on behalf of their talent, handle creative feedback, and review various metrics about a campaign’s performance.

Read More: https://www.digitalmusicnews.com/2023/01/12/tiktok-launches-talent-manager-portal/