Fairness Rocks News The Unheard Battle Over Social Media Licensing


Fairness Rocks News The Unheard Battle Over Social Media Licensing

Home Industry News The Unheard Battle Over Social Media Licensing

Author: Penny Fractions

Date: May 18, 2022

Original Source: Penny Fractions

Industry News

The Unheard Battle Over Social Media Licensing

Last year, the Financial Times captured an amazing detail in its profile of Lucian Grainge, the CEO of Universal Music Group. The story closed with Grainge on the Zoom call giving instructions on how to deal with social media companies in licensing negotiations. An anonymously quoted former UMG employee said: “he has ice in his veins” to describe how the industry-leading boss deals with technology rivals on the other side of the negotiating table.

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