Fairness Rocks News Smaller independents and artists direct grew fastest in 2020


Fairness Rocks News Smaller independents and artists direct grew fastest in 2020

Home Industry News Smaller independents and artists direct grew fastest in 2020

Author: Music Industry Blog

Date: March 1, 2021

Original Source: Music Industry Blog

Industry News

Smaller independents and artists direct grew fastest in 2020

Last year we identified a small but crucial metric from Spotify’s annual report: the share of all streams accounted for by majors and independent licensing body Merlin. It was crucial because it enabled us to segment the streaming market in detail, when combined with market data from majors and independent artist platforms. The key takeaway was that independents grew fastest, but that not all independents grew at the same rate. Now the 2020 figure is out from Spotify and the trends have accelerated.

Read More: https://musicindustryblog.wordpress.com/2021/03/01/smaller-independents-and-artists-direct-grew-fastest-in-2020/