Home Industry News Netflix’s Data Vault Cracks Open a Little (For Its Advertising Partners)
If Netflix’s business models were structured like the Marvel Cinematic Universe, the company would be about to enter Phase 3. Phase 1, of course, is when the company launched its DVD-by-mail service in 1999, transforming the way DVDs were rented. Phase 2 began in 2007, when it supplemented its DVD subscriptions with a streaming video-on-demand service, ushering in the modern era of streaming entertainment. Phase 3 of the Netflix Revenue Universe (the NRU?) will begin in earnest in November, when the company launches its advertising-supported streaming tier.
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