More Americans Say Streaming Has Hit ‘Saturation Point’: So How Can Disney and Others Take on Netflix?

TV viewers are increasingly unwilling to juggle more subscriptions than they already have — calling into question what new entrants to the streaming landscape, including Disney and Apple, will need to do to pull eyeballs away from stalwarts like Netflix.
According to a new study from Hub Entertainment Research, about 25% of American TV customers believe they already have “too many TV services,” marking a 10% spike from the same time last year. Another 36% of respondents said they’d need to ditch at least one of their current services before considering adding a new one.
“People are hitting a [streaming] plateau,” Hub analyst Jon Giegengack told TheWrap. “This suggests new platforms that enter the ma…

Read more: https://www.thewrap.com/members/2019/05/29/streaming-saturation-point-disney-netflix/