Facebook, Instagram Plan to Pay $1B in Creator Incentives

Facebook and Instagram will pay $1 billion to creators through 2022 as an incentive to use the platforms, Facebook CEO Mark Zuckerberg said on Wednesday.

“We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022,” Zuckerberg wrote in a Facebook post. “Investing in creators isn’t new for us, but I’m excited to expand this work over time.”

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