Home Industry News #DoubleStat: Songwriters Brace for the Real Trickle Down Royalty as Big Tech Advertising Revenue Tanks
Per-unit royalties are a bet on yourself. Revenue share royalties tied to the performance of someone you license to is a bet on that platform, not on yourself. Nowhere is this more obvious than with songwriter royalties set by the government–penny rates on vinyl compared to revenue share on streaming, particularly advertising based streaming. This includes, of course, non-statutory rates for audiovisual licensing at YouTube which has a mix of statutory and non-statutory.