Apple has announced that iTunes is to be replaced by Apple Music, Apple Podcasts and Apple TV.
There had been speculation that the tech giant was planning to shutter the music service it launched in 2001.
The firm also revealed a number of new privacy measures at its annual developer conference in San Jose.
A new sign-in will be an alternative to logging into apps using social media accounts, hiding the user’s email address and data.
iTunes will remain unchanged on Windows platforms, and downloads will still be available in a sidebar on the Apple Music app for Macs.
The announcements were made at the WWDC conference, where the tech giant outlines its software plans for the months ahead.