A Spotify playlist study has found that the Big Three labels (UMG, Warner, Sony) benefit most from curated playlists. In many cases, they practically control them.
Consultancy firm Music Tomorrow published the study, dissecting how playlists impact emerging artists. The study finds that over the last four years, major labels accounted for nearly 70% of the music featured in the ‘New Music Friday’ playlist on Spotify. Of that number, 30% was UMG content, while 19% was for Warner and 19% for Sony.