Fairness Rocks News YouTube Is Testing ‘Applause,’ a Way for Viewers to Directly Donate to Creators

Home Industry News YouTube Is Testing ‘Applause,’ a Way for Viewers to Directly Donate to Creators

Author: Ashley King

Date: February 11, 2020

Original Source: Digital Music News

Industry News

YouTube Is Testing ‘Applause,’ a Way for Viewers to Directly Donate to Creators

YouTube appears to be testing a way for desktop viewers to reward content creators with ‘Applause.’

Users can buy the Applause feature on specific creators’ videos to show support for that YouTube channel. The feature is a very similar concept to the micro-transactions available to gamers on Twitch.

Read more: https://www.digitalmusicnews.com/2020/02/11/youtube-applause-feature-in-testing/