Fairness Rocks News Gibson Introduces Technology to Make Its Guitars Look ‘Aged’ and Worn


Fairness Rocks News Gibson Introduces Technology to Make Its Guitars Look ‘Aged’ and Worn

Home Industry News Gibson Introduces Technology to Make Its Guitars Look ‘Aged’ and Worn

Author: Dylan Smith

Date: August 26, 2020

Original Source: Digital Music News

Industry News

Gibson Introduces Technology to Make Its Guitars Look ‘Aged’ and Worn

Gibson CMO Cesar Gueikian recently posted images of the guitars’ prototypes – solely the front of their bodies, that is – on Instagram. Aging specialist Tom Murphy, who has headed the Gibson Custom Shop’s aptly named Murphy Lab since December of last year, created the “aged” Les Pauls and the underlying technology. Given the inherent difficulty associated with making a new instrument appear old, the eye-catching guitars look surprisingly authentic.

Read More: https://www.digitalmusicnews.com/2020/08/26/gibson-aged-guitar-technology/