Fairness Rocks News Amazon Music Promises to ‘Accelerate Artists to the Mainstream’


Fairness Rocks News Amazon Music Promises to ‘Accelerate Artists to the Mainstream’

Home Industry News Amazon Music Promises to ‘Accelerate Artists to the Mainstream’

Author: Dylan Smith

Date: July 15, 2020

Original Source: Digital Music News

Industry News

Amazon Music Promises to ‘Accelerate Artists to the Mainstream’

Amazon Music has announced a new developing-artist promotional program, Breakthrough, that will aim to help musicians achieve mainstream popularity.

Amazon Music detailed the comprehensive artist-support resource today, via an official release. Breakthrough will market a rotating selection of artists from “across a wide spectrum of genres” — country, indie, and R&B among them — with the overarching goal of “accelerating them [emerging artists] to the mainstream.” Moreover, the program is set to encompass an array of marketing assets, including optimal Amazon Music playlist placements, “video and audio content,” custom Amazon.com merchandise stores, Amazon-exclusive tracks, amplified Twitch profile support, and “global marketing support.”

Read More: https://www.digitalmusicnews.com/2020/07/15/amazon-music-breakthrough/