Fairness Rocks News Alphabet’s YouTube revenue disclosure could pressure Instagram to share some money with creators, publishers


Industry News

Alphabet’s YouTube revenue disclosure could pressure Instagram to share some money with creators, publishers

If Instagram decides to finally start sharing its advertising revenue with media companies and individual video creators, they may have YouTube to thank.

On Feb. 3, Alphabet finally shed some light on the size of YouTube’s advertising business. The holding company reported that the video platform company generated $15.1 billion in advertising revenue in 2019. A day after Alphabet’s disclosure, Bloomberg reported that Facebook-owned Instagram realized $20 billion in advertising revenue last year.

Read more: https://digiday.com/media/alphabets-youtube-revenue-disclosure-pressure-instagram-share-money-creators-publishers/